Tony Sarg, the Tony Sarg Collection, courtesy of the Nantucket Historical Association
BORN: April 24, 1882, Guatemala
DIED: May 7, 1942, New York City, New York
Tony Sarg was know as a children's book illustrator and for reviving the marionette theatre in the United States.
As a young man, Tony Sarg's father had wanted him to persue a military career. At age 17 he was commissioned as a lieutenant in the horse artillery of the German army. He loved to draw, and at age 23, left Germany to live in England.
In London, he worked for an ad agency and designed the famous lion trademark for Lyon's marmalade. He left the ad agency to draw for magazines, illustrating old jokes from newspaper files.
After watching 50 performances by the great puppet master, Holden, in London, Sarg made some marionettes and established his own theatre at the Old Curiosity Shop. He came to this country in 1915 to illustrate books, and design barber shops for children in department stores. Touring with marionettes in the 1920s made him famous. In the story books, Sarg devised animal characters and sometimes created memorable parts to entertian and educate children. Some books explored history in a humorous way and included instructions for making toys. Sarg went on to design jig-saw puzzles and musical blocks. He was responsible for developing the flying helium character balloons used in the Macy's Thanksgiving Day Parades. Sarg had children's shops in New York and Nantucket, as well as in New Hope, Pennsylvania, where he sold his own textiles, wallpapers, rugs and furniture. The renowned "Nantucket Sea Monster" which showed up on the children's beach in Nantucket in the 1930s was also a Tony Sarg creation.